Opportunity Areas:
Improve the visibility of item status (e.g. “Sold,” “Pending,” “Reserved”).
Enhance the buyer-seller communication experience with reminders, auto-replies, or response ratings.
Add a community-driven credibility layer like verified photos, seller reviews, or condition checklists.
Current Flow (High-Level)
User Research & Insights
"I feel like I’m guessing what to include sometimes."
"It takes forever just to upload everything and get it right."
"I’ve gotten burned a few times by misleading listings – it's hard to know what’s real."
These insights above revealed a need for:
1. Clearer guidance and validation throughout the listing flow.
2. Encouragement of honest, comprehensive listing details.
3. A more visual, intuitive structure.
Here is the low fidelity wire frame with these implementations.
Next Steps
Usability Testing: Run tests with 3–5 Marketplace users to validate clarity and speed of the new flow.
Iteration: Apply insights to fine-tune flow logic and visuals.
Solution Overview
I designed another wireframe for a simplified and trustworthy listing flow. It breaks the form into clearly labeled sections, adds visual hierarchy, and incorporates features to encourage better listings.
- Photo-First Interface
- Smart Prompts & Autofill
- Condition Verification Tool
- Trust-Boosting Add-ons: Proof of purchase/warranties
